Client Overview
Industry: B2B industrial plastics — custom-cut sheets, rods, and fabricated parts
Team Size: Brand new venture — solo founder with deep industry ties, no internal team
Market Focus: Small to mid-size manufacturers, CNC shops, and industrial buyers across North America
Complexity: SKU variability, fluctuating supplier pricing, shipping logistics for heavy goods, and complex RFQ workflows
This wasn’t a startup looking for MVP traction.
This was a founder with 15 years of experience, a vision to disrupt an outdated space — and zero infrastructure to do it.
Role & Duration
Role: End-to-End Revenue System Builder
Engagement Duration: 10-week greenfield build — strategy through implementation
MABD was brought in before a single page existed. No logo. No tech stack. Just a vision:
“I want to build the system I wish I had when I was buying plastic stock for 10+ years.”
The Challenge
Starting from zero can be a blessing — but in B2B, you still have to solve for trust, not traffic.
The challenge wasn’t branding or funding. It was how to build a sales engine that could:
- Capture serious B2B demand from day one
- Handle complex RFQs without founder burnout
- Scale without requiring a sales team
- Close buyers who think in freight terms, not Facebook ads
There were no off-the-shelf playbooks for this kind of product + buyer + logistics combo.
Strategic & Operational Approach
Step 1: Codified the “founder advantage” into a revenue thesis
Instead of building for “anyone who needs plastic,” we defined and structured the ideal buyer segments:
- CNC and fabrication shops doing short-run prototyping
- Repair and maintenance teams needing rush fulfillment
- Mid-size OEMs looking for supplier redundancy
Then we created offer positioning that spoke directly to their pain:
“Stock plastic supply, delivered cut-to-size, faster than your primary vendor — without the quoting circus.”
This was a trust-first pitch — not a pricing race.
Step 2: Built a lean, high-conversion digital sales engine
No bloated CMS. No overdesigned site. Just clean, focused UX designed to:
- Educate buyers on materials, tolerances, and available cuts
- Offer instant quoting pathways for common SKUs
- Present spec-first landing pages, not “marketing pages”
- Make RFQs seamless across desktop and mobile
Every page, form, and interaction was designed to build confidence and remove buying friction.
Step 3: Engineered the back-end lead and order system
We built a backend that handled complex, high-friction buyer flows without requiring a full ops team:
- Dynamic RFQ forms triggered templated pricing workflows
- CRM flagged hot leads based on buyer role, company size, and urgency
- Integrated freight quote API + auto-shipper routing for larger orders
- Reorder logic built in from day one — buyers could re-submit previous specs in 1 click
This meant the founder could run quoting, follow-ups, and fulfillment with just a few hours a day.
Step 4: Deployed trust accelerators and authority assets
To win deals fast, we created:
- Visual spec libraries and cut guidelines per plastic type
- Use-case libraries (e.g., “Polypropylene for chemical resistance”)
- Instant email sendouts of order guides — which doubled conversion from first touch to quote request
This wasn’t “content marketing.”
This was revenue infrastructure that helped buyers say yes faster.
Results & Business Impact
In 60 days from launch:
- $180K in active pipeline, across 17 real RFQs from serious buyers
- 6-figure PO landed from a regional manufacturer that found the site via a targeted material-spec page
- Quote-to-close rate of 42% — double the industry norm for cold start B2B
- 100% of revenue managed solo, without a team, thanks to automation and smart workflows
- Zero ad spend — early traction came from value-first outreach and asset-driven trust flows
The entire system was built to scale:
More SKUs, more buyers, and more orders — without more headaches.
Why Working With Me Changed the Game
Most people build a website.
I built this founder a revenue company in a box — one that didn’t need him to burn out just to make sales.
If you’re launching (or relaunching) a B2B product brand — and you want:
- A system that handles real buyers, not just leads
- Automation that feels human, not cold
- An engine that scales without bloated teams or burn rates
That’s what I build.
You don’t need traffic. You need traction.
You don’t need another tool. You need a system.Work with me from zero — and I’ll help you skip the first 18 months of chaos.
You’ll go to market with infrastructure that makes the next $500K feel inevitable.