Client Overview
Industry: Industrial Hardware & Fasteners (bolts, nuts, washers, specialty alloys)
Team Size: Solo founder with two warehouse staff and third-party logistics (3PL) support
Target Market: Small-to-midsize manufacturing shops, electrical contractors, HVAC installers
Sales Complexity: Bulk orders with variable pricing, long reordering cycles, and high SKU count (1,200+); buyers often use phone/email quoting; minimal brand loyalty
This founder had deep sourcing experience and supplier relationships but lacked any repeatable sales structure. Orders came from referrals, old contacts, and scraping bids from forums. Every quote was custom. Every sale was a grind.
No CRM. No website. No pipeline. No predictable revenue.
Role & Duration
Role: End-to-End Revenue System Architect
Duration: 45 days (sprint model — concept to working pipeline)
This was true zero-to-one work — no existing systems, assets, or digital presence. I was brought in to build the first real revenue infrastructure this company had ever used.
The Challenge
The product wasn’t the problem.
Margins were strong. Supply chain was solid. Fulfillment was handled.
But the founder had no real way to scale demand beyond referrals and word-of-mouth.
- High-value buyers were ghosting after initial contact
- Reorders depended entirely on memory and manual outreach
- No way to differentiate from the dozens of other low-price suppliers
Traditional marketers would’ve suggested SEO blogs or social ads.
But this wasn’t a content visibility problem — it was a buyer trust and conversion friction problem.
The founder didn’t need to be seen more.
He needed to be chosen more — and remembered when it mattered.
Strategic & Operational Approach
Step 1: Clarified the value story for real buyers
We reframed the offer from “cheap bulk fasteners” to:
“Fasteners that don’t delay your install — or your margin.”
Positioning pillars:
- On-hand inventory = same-day ship on 70% of SKUs
- Reliable PO processing and quote response in under 2 hours
- Bulk pricing without 30-day setup hell or payment games
The story stopped being about parts — and became about ease, trust, and speed for field teams under pressure.
Step 2: Built the buyer trust system
This audience doesn’t browse. They quote. And they buy fast — but only if they trust you.
We designed a no-fluff quote-to-PO flow:
- “Spec to Ship” quote builder — buyers select spec type, quantity, delivery zip, and any compliance needs (e.g., stainless, ISO certs)
- Instant-confirmation emails with expected turnaround times and direct contact
- Visual proof of inventory depth and vendor certifications
We also added simple but high-impact proof assets:
- Downloadable “Fill Rate Guarantee” one-pager
- Case snapshots from HVAC contractors who slashed install delays by switching
- Short-form testimonials with real delivery times
Step 3: Installed a light-touch deal and reorder engine
Because the team was lean, the system had to run without adding work. We launched:
- A zero-friction CRM-lite using Airtable + Zapier for pipeline tracking
- Auto-generated reorder reminders 4–6 weeks post-fulfillment based on item velocity
- Email nudges with prefilled POs based on past order sizes — ready to approve and send
- Buyer segmentation based on industry for future bundling and upsell flows
The founder could now see which quotes were active, which accounts were dormant, and which ones needed a gentle push — all without hiring anyone or learning a new tool.
Results & Business Impact
In just 45 days:
- $60K in new B2B pipeline (100% inbound through quote builder)
- Average quoting-to-order time dropped from 5 days to under 24 hours
- Reorders initiated from 4 of 9 new accounts within the first 30 days
- Zero discounts used — pricing held firm due to improved perceived value and reliability
But the bigger win?
The founder now had a working system that didn’t rely on his memory or hustle.
The trust was built into the buyer journey.
The repeatability was built into the backend.
And the entire flow could scale without changing how the warehouse operated.
Why Working With Me Changed the Game
I didn’t sell a playbook. I built a system.
One that:
- Matched how real buyers behave in B2B fast-moving trades
- Replaced “hoping they remember us” with operational follow-up flows
- Made quoting fast, clean, and confidence-inducing
- Set the company up to scale on trust, not tactics
No content calendar. No fluff. No cold outreach.
Just infrastructure that turns interest into orders — and orders into margin.
If you’re a B2B product founder tired of scraping for your next deal, I’ll architect a system that makes repeat revenue normal — not miraculous.
Real buyers. Real pipelines. Real growth — without the chaos.
Work with me once. Never look back.