Client overview
- Type of AI company: Agentic AI — autonomous task agents for internal ops across sales, CX, and recruiting
- Stage: Solo founder, pre-launch, post-prototype
- Buyers: Heads of operations, growth leaders, tech-savvy COOs at mid-market SaaS and tech-enabled services firms
- Revenue motion: Founder-led hybrid — low-touch entry, high-touch expansion
Role & duration
Role: Zero-to-one GTM Architect
Duration: 10 weeks (pre-launch to repeatable revenue motion)
The challenge
The founder had shipped a working agentic system that automated back-office workflows — and the early demos blew people away.
But no one was paying.
Why?
- The pitch focused on “autonomy” when buyers wanted “outcomes”
- The demo solved too much at once — it overwhelmed instead of converted
- Every prospect left the call thinking “cool,” not “where do I sign?”
- No clear ICP: inbound was a mix of sales, HR, and IT folks with wildly different expectations
- And the product had no public site, no pricing page, no structured path from interest → sale
The founder didn’t need “growth.” He needed go-to-market clarity — and a revenue system that didn’t collapse under technical complexity.
Strategic & operational approach
1. Nailed the real buyer
We mapped traction across early calls and realized the buyer wasn’t the person in love with AI — it was the one measured by cycle time: ops leaders.
So we repositioned the product as:
“Autonomous back-office agents for operations leaders who want work done without manual follow-up.”
2. Rebuilt the offer into a precision wedge
- Created 3 distinct agent templates: sales prospecting assistant, candidate screening agent, customer renewal monitor
- Each with its own onboarding path, ROI anchor, and workflow integration
- Launched “no-code + no-risk” pilot model — 7-day usage-based ramp before monthly commitment
- No dashboards, no complexity — agent outputs sent straight into Slack or email
3. Designed demo flows that sold trust, not tech
- Killed the product tour. Built role-specific demo scripts with job-to-be-done anchors
- Built objection-killer assets: AI reliability FAQ, permission model explainers, buyer testimonials focused on internal lift, not novelty
- Shifted demo close from “What did you think?” to “Which team do you want to start with?”
4. Built a scalable acquisition layer with no fluff
- ICP-specific landing pages with use-case video explainers, not vague AI hype
- Cold outbound with live agent outputs, not PDF decks
- Built a waitlist page that drove urgency by surfacing company logos of active pilots (with permission)
- Enabled founder to use recorded demo snippets as asynchronous sales tools
5. Installed lean GTM ops and tracked revenue triggers
- Airtable pipeline with custom “activation milestones” (agent usage, pilot outputs delivered, decision-maker looped in)
- Built a pilot-to-paid conversion dashboard with weekly close-rate projections and churn risk indicators
Every GTM motion was tuned for speed to signal, not overbuilt scale.
Results & business impact
- Closed $220K in ARR across 9 mid-market clients in 10 weeks
- Zero churn during pilot-to-paid transition
- Cut founder’s average sales cycle from 21 to 9 days
- Built 3 vertical expansion paths (sales ops, recruiting, CX) based on live usage data
- Created a fully modular sales toolkit that new reps can onboard with in <1 week
No SDRs. No launch. Just precise architecture and revenue motion that worked before the product even hit public.
Why working with me was the advantage
- Most AI startups waste months trying to “scale” before they’ve nailed the sequence
- I build GTM systems that match your product’s real readiness, not your investor pitch
- Where others chase traffic and followers, I chase revenue confidence — the kind that turns demos into deals without bloated teams or duct-taped tactics
You don’t need a funnel. You need a system that earns trust, creates urgency, and moves money.
If you’re an AI founder building deep tech with zero time for surface-level growth advice — I’ll architect the system that turns conviction into revenue.
And I don’t stop until it performs.