Client Overview
Industry: B2B industrial components — fasteners, fittings, and specialty mechanical parts
Team Size: 7-person crew: solo founder, two warehouse staff, part-time sales support, and an overseas sourcing partner
Market Focus: Regional supply to manufacturers, maintenance teams, and custom fabrication shops
Complexity: SKU-heavy catalog (10,000+), inconsistent MOQ rules, long decision cycles, and deal-by-deal pricing
Despite deep product knowledge and solid supplier relationships, growth had flatlined. The founder was stuck fielding every lead manually, pricing was inconsistent, and 90% of site traffic bounced without a trace.
Role & Duration
Role: End-to-End Growth System Builder for Complex B2B Journeys
Engagement Duration: 12-week sprint (discovery → infrastructure → activation)
I wasn’t hired to make the site prettier. I was brought in to turn passive traffic into pre-qualified pipeline — and remove the founder as the bottleneck.
The Challenge
The business had a great catalog and strong operational muscle — but revenue was overly dependent on founder hustle and sheer responsiveness.
- The website functioned like a parts library, not a sales engine.
- Buyers couldn’t self-serve or get pricing without calling.
- No real buyer trust mechanisms — just PDFs and a phone number.
- Leads came in randomly — often unqualified, often asking for SKUs they didn’t stock.
- Founder was managing quotes, pricing, follow-ups, and fulfillment oversight solo.
Worst of all? Despite hundreds of weekly site visits, there was no system to capture and qualify demand.
Strategic & Operational Approach
Step 1: Reframed the sales journey from “price request” to “spec-solve partnership”
We shifted positioning from:
“We sell X fasteners.”
To:
“We help manufacturers get the right components — fast, reliable, and specced to fit.”
The trust message became: “We help you get it right the first time — or we make it right fast.”
This opened the door to more valuable clients: fabricators and buyers who prioritized delivery confidence over low cost.
Step 2: Installed a smart lead qualification and capture system
Instead of a generic contact form, we built a two-layer lead system:
- Tier 1: Quick-quote request form that collected SKU type, urgency, volume, and use case — auto-routed to a pricing template
- Tier 2: Spec support request — for buyers who didn’t know what they needed yet (paired with a 24-hour reply guarantee)
Both forms dropped leads into a CRM with triggers for urgency, SKU match, and buyer segment.
This alone tripled lead volume in 3 weeks — and removed unqualified inquiries by 40%.
Step 3: Created conversion-boosting trust and utility assets
Buyers weren’t ready to convert because the site lacked tools that helped them make a confident purchase.
We deployed:
- SKU comparison charts for high-volume product lines
- Inventory signal indicators to reduce back-and-forth
- A “component fit guide” PDF used by over 300 buyers in the first 30 days
- Clear MOQs and pricing ranges per category — no more ghosting after the first email
Buyers now had what they needed to move faster — without jumping on a call.
Step 4: Built backend repeatability with automated quote and follow-up flows
We designed a no-code backend that:
- Auto-generated quote emails from form entries, using pre-built templates
- Triggered personalized follow-up if no response within 48 hours
- Flagged “hot” buyers (volume + urgency + category match) for immediate founder attention
- Created reorder reminders and re-engagement flows based on purchase type
Founder was now spending less than 20% of the time managing deals — and closing more of them.
Results & Business Impact
After 12 weeks, the transformation was clear and measurable:
- 3.2x increase in qualified B2B leads per month
- 41% lift in quote-to-close rate, thanks to faster, more useful first touches
- Founder’s time spent on quoting and follow-up dropped by 70%
- Average deal size increased by 27%, driven by better-qualified, more urgent buyers
- Reorders from new customers up 2x in 6 weeks, thanks to post-sale follow-ups and reorder triggers
No ad spend. No SEO campaign. Just smart infrastructure, designed for how B2B buyers actually buy.
Why Working With Me Changed the Game
This wasn’t about “optimizing lead gen” or refreshing design.
It was about building a system that:
- Filters out noise
- Prioritizes real buyers
- Helps them make confident decisions
- Turns founder hustle into business process
If your B2B eCommerce business is bleeding time, losing margin, or stuck waiting on the “perfect” buyer to reach out — I build the system that makes the next sale predictable, qualified, and on your terms.
If you’re tired of unpredictable deals, passive sites, and inbox chaos — I don’t offer tactics.
I install systems that make the next million in revenue not just possible — but repeatable.Work with me once, and you’ll never go back to chasing leads the old way.