Workable provides a comprehensive recruiting software and hiring platform designed to streamline various aspects of the hiring process. Key features include:
- Source & Attract: Facilitates job posting to over 200 sites with a single click, uses AI for sourcing candidates, and supports employee referrals.
- Evaluate & Collaborate: Offers tools for hiring teams to collaboratively evaluate applicants and make informed hiring decisions.
- Automate & Hire: Automates tasks such as scheduling interviews and obtaining approvals to streamline the hiring process.
- Onboard & Manage: Provides custom onboarding experiences, e-signing capabilities for documents, and a system for managing employee information.
Workable operates on a subscription-based revenue model, charging businesses for access to their platform. They offer a 15-day free trial for companies to evaluate the platform before committing to a subscription.
Early Stage Growth Strategies
1. Employee Referrals
- Workable leveraged their own referral platform to encourage employees to refer candidates. By offering cash bonuses for successful referrals and allowing employees to easily share LinkedIn profiles, Workable tapped into their network for potential hires.
2. Targeted Messaging
- To effectively reach their target market, Workable created tailored messaging and value propositions for their primary and secondary markets. This approach helped craft relevant and impactful messages that resonated with ideal customers.
3. Rapid Hiring
- During their early growth phase, Workable set an ambitious goal of rapidly scaling their sales team, aiming to hire 50 new employees in a single month in 2019. This aggressive hiring strategy allowed them to quickly expand their team and meet growing business needs.
4. Leveraging Referral Networks
- Even if referred candidates were not hired immediately, Workable used referral networks to increase visibility and awareness of their company and job opportunities. This helped build a broader talent pipeline and spread the word about their hiring needs.
By employing these strategies, Workable successfully scaled their sales team and expanded their business, focusing on attracting top talent through innovative, data-driven methods. Their approach laid a strong foundation for their continued growth as a leading recruiting platform.