Client Overview
- SaaS vertical: AI-powered analytics for B2B sales teams
- Stage: Pre-revenue, pre-launch, founder-funded
- Geography: North America with enterprise US accounts as target
- Product complexity: Sales-led, mid-ticket solution built for RevOps and Heads of Sales
Role & Duration
Founding GTM Strategist & System Architect | 6-week sprint to launch from 0 to revenue-ready
The challenge
The founders — two ex-SaaS revenue leaders — had the insight, engineering talent, and funding to build a category-shaping product. What they didn’t have:
- Time to “figure out GTM” while building core tech
- Clarity on which buyer to prioritize — CRO vs. RevOps vs. Sales Ops
- No traction, no content engine, no CRM infrastructure
- High-ticket product ($1,200/month) with no brand credibility yet
They were heading straight for the early-stage trap: building a solid product that nobody knew how to buy.
Conventional tactics wouldn’t cut it — they didn’t want a leaky funnel of trial users or a branding agency burning budget on vibes.
They needed revenue direction first.
Strategic & operational approach
My mandate: Launch this SaaS brand with revenue precision baked in — so day one demand wasn’t an accident, it was architecture.
Go-to-market clarity
We started by eliminating noise:
- Killed the vague “AI for sales” narrative and repositioned the product as a decision ops layer for high-velocity sales teams
- Built a conversion-ready offer before a full product existed: an insight session powered by early models + founder-led demo walkthrough
- Defined ICP hierarchy (RevOps first, CROs second) using deal archetype mapping — so we knew who would sign first and influence next
Founder-led system, no fluff
I designed a fully operational GTM system that required zero marketing headcount:
- Built a “Day 1 Brand Stack”: value prop, outbound sequences, landing page, sales deck, objection map
- Installed a hybrid lead engine: outbound triggers + inbound capture via founder-led content on LinkedIn and private Slack groups
- Created a CRM-lite pipeline in HubSpot: buyer signals tracked, demo scheduling automated, pipeline velocity monitored
We avoided the bloated tool trap. Everything was built for speed, clarity, and scale.
Revenue-first narrative
Instead of launching a product, we launched a problem:
“Most sales dashboards tell you what happened. We show you what to do next — and why deals are actually stalling.”
That headline alone drove 21 demos in the first 2 weeks — and it wasn’t marketing fluff. It was revenue language for revenue leaders.
Results & business impact
In the first 45 days pre-launch:
- $410K in qualified pipeline created — from 3 ICP segments
- 3 closed deals before the product even shipped (design partners → paying users)
- 32 demo meetings booked directly from founder-led outreach + LinkedIn insights
- 100% of GTM systems built to scale without hiring
- Product roadmap re-prioritized based on real buyer friction, not internal guesses
The brand went from “stealth” to revenue-ready — and had the data to pitch investors and close accounts before writing a line of launch copy.
Why partnering with me was the growth multiplier
Most early-stage SaaS teams think launch = traction.
What they get is noise: landing pages, freelancers, maybe a viral post. But no system. No sales layer. No repeatability.
What I build is different.
- I install precision systems for revenue — tuned to your stage, product readiness, and buyer behavior
- I don’t outsource the heavy lifting — I build GTM inside the founding reality: no team, little time, no margin for waste
- I design every asset — from scripts to systems — to convert, not just communicate
If you’re launching a new SaaS product and want to close real revenue before most teams finish their first blog post — I build that.
No hype. No hacks. Just go-to-market systems that start paying for themselves, fast.
Let’s make your first quarter your best one.