GOMYCODE is a Tunisian edtech startup that has quickly grown its presence across Africa since its founding in 2017 by Yahya and Amine Bouhlel. The company provides a blended learning platform combining online and offline training in digital skills, such as coding, data science, and digital marketing.
This model addresses the significant skills gap in the African job market, where many young graduates struggle with unemployment due to a lack of relevant skills.
Business Model
GOMYCODE operates with a unique blended education model that merges instructor-led training with self-directed learning. This approach allows students to learn at their own pace while receiving guidance from experienced instructors. The platform offers over 30 learning tracks designed to meet the demands of the job market, contributing to an impressive 80% job placement rate for its graduates.
The startup’s services include:
- Training Programs: Courses in web development, artificial intelligence, data science, and more.
- Job Placement Services: Connecting graduates with potential employers.
- Flexible Learning Options: Evening and weekend classes to fit various schedules.
This model not only improves accessibility but also aims to empower students with the skills needed for the evolving job market.
Early Stage Growth Strategies
GOMYCODE’s growth strategies have focused on both geographical expansion and product development:
- Geographical Expansion: Following an $8 million Series A funding round in 2022, GOMYCODE has established 40 centers across 10 African countries, including Tunisia, Egypt, Morocco, and Nigeria. The company plans to expand into 12 countries by the end of 2024, targeting markets with high demand for digital skills training.
- Local Market Adaptation: GOMYCODE tailors its offerings to meet local market needs. For example, in Egypt, the company aligns its training with the country’s Vision 2030, aiming to build a skilled workforce for the local job market.
- Leveraging Technology: By integrating AI and digital tools into its training programs, GOMYCODE optimizes the learning experience and reduces the administrative burden on instructors, allowing for more effective student training.
- Partnerships and Funding: Strategic collaborations with investors and educational institutions have been key to scaling operations. GOMYCODE has received support from notable investors like Wamda Capital and Proparco, aiding its expansion and product development.
- Focus on Employment Outcomes: Emphasizing job placement and career development helps GOMYCODE address the unemployment crisis among graduates. This focus attracts students and builds credibility within the communities it serves.
In summary, GOMYCODE’s business model and growth strategies revolve around providing accessible, relevant education while responding to the needs of the African job market. Through innovative training solutions and strategic expansion, the company aims to empower the next generation of digital professionals across the continent.