Amman, the capital city of Jordan, is emerging as a dynamic hub for startups in the Middle East. With a strategic location, a young and tech-savvy population, and growing support from both the government and private sector, Amman is becoming a key player in the regional startup scene.

The city’s ecosystem is characterized by a blend of innovative startups, supportive infrastructure, and active investor interest, making it an attractive destination for entrepreneurs and investors.

key players

leading startups

Several startups in Amman have gained recognition for their innovation and impact.

• Jamalon: An e-commerce platform specializing in books, Jamalon offers a wide range of titles and has established itself as a leading online bookstore in the Arab world. The startup has attracted significant investment and expanded its services regionally.
• Tarjama: A language and translation services startup, Tarjama leverages technology to provide translation and localization solutions. The company has gained traction in the MENA region and beyond, serving clients across various industries.

influential investors and venture capital firms

Amman’s startup ecosystem benefits from the support of several key investors and venture capital firms.

• Wadi Makkah Ventures: A prominent venture capital firm investing in early-stage startups across various sectors. Wadi Makkah Ventures supports startups with funding, mentorship, and strategic guidance.
• Innovative Solutions: A venture capital firm focusing on investing in technology-driven startups. Innovative Solutions provides funding and support to startups in fields such as fintech, healthtech, and edtech.
• Kiva Jordan: Part of the global Kiva network, Kiva Jordan provides microloans to startups and entrepreneurs in Jordan. The organization supports small businesses and startups with access to capital and resources.

key accelerators and incubators

Amman is home to several accelerators and incubators that provide crucial support to startups.

• Jordan Innovation Center (JIC): A key government initiative supporting startups and entrepreneurs in Jordan. JIC provides funding, mentorship, and resources to help startups scale and grow.
• ZINC: An accelerator and incubator program focused on supporting tech startups in Amman. ZINC offers office space, mentorship, and access to a network of industry experts.
• Oasis500: A leading accelerator and seed fund in Jordan, Oasis500 provides early-stage startups with funding, mentorship, and resources to help them grow and succeed.

supporting infrastructure

coworking spaces

Amman offers several coworking spaces that support startups and entrepreneurs by providing flexible office solutions and fostering collaboration.

• The WorkHub: A popular coworking space in Amman, The WorkHub offers flexible office solutions, meeting rooms, and networking opportunities for startups and freelancers.
• Co-Work Jordan: A modern coworking space providing a collaborative environment for startups. Co-Work Jordan offers office facilities, meeting rooms, and events to support business growth.
• NABDAH: A coworking space and innovation hub focused on supporting startups and entrepreneurs. NABDAH provides flexible office spaces, networking events, and resources to foster collaboration and innovation.

educational institutions and research centers

Educational institutions and research centers in Amman play a crucial role in supporting the startup ecosystem by providing talent, research, and innovation.

• University of Jordan: A leading university in Amman offering programs in business, engineering, and technology. The university collaborates with startups and provides resources to support innovation and entrepreneurship.
• Princess Sumaya University for Technology (PSUT): Provides programs in technology and engineering. PSUT contributes to the talent pool and supports startups through research and collaboration.
• Jordan University of Science and Technology (JUST): A major research institution in Jordan, focusing on science and technology. JUST collaborates with startups and provides resources for innovation and research.

government initiatives and policies

The Jordanian government has implemented several initiatives and policies to support startups in Amman, creating a supportive environment for entrepreneurship.

• Jordan Investment Commission (JIC): Provides support and incentives for startups and investors in Jordan. JIC offers funding opportunities, tax incentives, and support for business development.
• Startup Jordan: A government initiative aimed at supporting startups with funding, mentorship, and resources. The program focuses on fostering innovation and entrepreneurship in Jordan.
• The Royal Scientific Society (RSS): Supports research and innovation in Jordan, including initiatives that benefit startups and entrepreneurs.

data summary table

market & talent

market overview

Amman’s market is characterized by a growing focus on technology, e-commerce, and innovation. The city’s strategic location, economic environment, and increasing investment in infrastructure make it a promising environment for startups. Key sectors showing growth potential include fintech, e-commerce, and technology.

• Fintech: Amman is becoming a hub for fintech innovation, with increasing demand for digital financial services and solutions. Startups in this sector have substantial opportunities to address market needs.
• E-commerce: The e-commerce sector in Amman is expanding rapidly, driven by rising consumer adoption of online shopping. Startups offering innovative solutions in this space have significant growth opportunities.
• Technology: Amman is investing in technology and innovation, creating opportunities for startups in fields such as artificial intelligence, blockchain, and cybersecurity.

talent pool and recruitment trends

Amman’s talent pool is growing, with a steady influx of skilled professionals entering the startup ecosystem. The city’s educational institutions and training programs contribute to a steady supply of talent in fields such as technology, business, and engineering.

Recruitment trends indicate a growing interest in startup careers, particularly among young professionals and recent graduates. Startups in Amman are offering competitive salaries, equity options, and opportunities for professional growth to attract top talent.

entrepreneurial mindset and work-life balance

The entrepreneurial mindset in Amman is characterized by a focus on innovation and a drive to contribute to economic growth. Entrepreneurs in the city are motivated by the potential to create impactful solutions and contribute to the development of the local and regional economies.

Maintaining a work-life balance can be challenging in the fast-paced startup environment. Many startups are implementing policies to support employee well-being, including flexible working hours and wellness programs.

key events & networks

major conferences and industry events

Amman hosts several key events that are crucial for networking, learning, and collaboration within the startup ecosystem.

• Startup Weekend Amman: An annual event where entrepreneurs and developers come together to pitch ideas, form teams, and build prototypes over a weekend. The event fosters collaboration and innovation within the startup community.
• Tech Startup Summit: A major conference that brings together startups, investors, and industry experts to discuss innovation and entrepreneurship in Jordan. The summit provides valuable networking opportunities and insights into the local startup landscape.
• Jordan Entrepreneurship Forum: A forum focused on entrepreneurship and innovation, featuring conferences, workshops, and networking opportunities for startups and industry professionals.

industry networks and communities

Amman’s startup ecosystem is supported by various networks and communities that provide resources and support to entrepreneurs.

• Jordanian Entrepreneurs Network: A community platform that connects startups, investors, and mentors in Amman. The platform offers resources, events, and networking opportunities to support the growth of startups in the city.
• Tech Hub Amman: A network for tech entrepreneurs in Jordan, providing mentorship, networking, and resources to support startups. The hub focuses on fostering innovation and collaboration in the tech sector.
• Women in Tech Jordan: A community dedicated to supporting female entrepreneurs in the tech sector. The network provides mentorship, funding opportunities, and resources to support women-led startups in Amman.

challenges & opportunities

common challenges

Amman’s startup ecosystem faces several challenges that entrepreneurs must navigate.

• Regulatory environment: Navigating the regulatory landscape in Amman can be complex, particularly for new and foreign entrepreneurs. The process of setting up a business, obtaining licenses, and complying with local regulations can be time-consuming.
• Access to capital: While there is increasing investment in Amman, access to capital remains a challenge for early-stage startups. Entrepreneurs need to actively seek out investment and build relationships with potential investors.
• Infrastructure limitations: Despite improvements, infrastructure challenges such as internet connectivity and logistics can impact the growth of startups in Amman. Addressing these issues is crucial for sustaining the ecosystem’s growth.

emerging trends and sector-specific opportunities

Despite the challenges, Amman presents significant opportunities in emerging sectors and trends.

• Fintech innovation: With a growing focus on digital payments and financial services, startups in the fintech sector have substantial opportunities to innovate and address market needs.
• E-commerce growth: The expanding e-commerce market in Amman offers opportunities for startups that can provide innovative solutions and address consumer preferences.
• Technology advancements: Amman’s investment in technology and innovation creates opportunities for startups in fields such as artificial intelligence, blockchain, and cybersecurity.

conclusion

Amman’s startup ecosystem is rapidly evolving, supported by a growing network of startups, investors, and infrastructure. With strong potential in sectors such as fintech, e-commerce, and technology, the city is positioned to continue its growth as a hub for innovation and entrepreneurship.

While challenges such as regulatory complexities and access to capital exist, Amman’s supportive environment and emerging opportunities offer significant potential for startups and entrepreneurs looking to make an impact.