Altibbi, founded in Jordan in 2011, is a leading digital health startup offering telemedicine services. The company provides a platform where users can connect with doctors online, access health information, and receive medical consultations.
Business Model
Core Elements:
- 24/7 Telehealth Services: Altibbi offers round-the-clock online consultations and health content to its users.
- Live Chatbox: Users can receive instant consultations from medical representatives via a live chat feature.
- SMS Subscriptions: Users who interact with online medical reps are directed to an SMS subscription form for ongoing medical updates.
- Revenue Streams: The company generates revenue through advertising and SMS subscriptions.
Early Stage Growth Strategies
1. Expanding Regionally:
- Geographic Expansion: Established offices in the UAE, Jordan, Egypt, and Saudi Arabia to increase market presence and tap into a larger user base.
2. Leveraging Native Advertising:
- Marketing Campaign: Conducted a 6-week native advertising campaign in Saudi Arabia targeting health-related websites, which resulted in significant traffic and SMS subscriptions.
3. Attracting Investments:
- Funding Success: Raised over $50 million from investors including Foundation Holdings, Hikma Ventures, Global Ventures, and Endeavor Catalyst, supporting expansion and technology development.
4. Developing AI and Machine Learning:
- Technological Innovations: Invested in AI and machine learning to enhance diagnostic accuracy, referrals, and prescriptions, thereby improving service quality.
Key Metrics and Impact
- Series B Funding: Secured $44 million in 2022 for regional expansion and technology development.
- Advertising Success: Achieved over 350,000 clicks and 3,000 SMS subscriptions from a targeted advertising campaign.
- Team Size: Employs approximately 80 people across regional offices.
- Future Goals: Aims to be the first dedicated digital health platform to go public in the GCC.
Summary
Altibbi’s business model focuses on providing accessible telehealth services, leveraging digital marketing, and innovating with technology. Its early growth strategies include regional expansion, effective use of advertising, securing significant investment, and enhancing its technological capabilities. These efforts have positioned Altibbi as a prominent player in the Middle East’s digital health sector.